When your customers buy something from you and you use PayPal to accept payments, your customer will find themselves at the PayPal checkout page. Normally your customer will only see your email address at the top of this page. It is possible to customise this page to make it look like your own website. One way to achieve this is to create a nice looking graphical banner, using the same style as your own website, and including your own business logo.You can only do this with a PayPal business account (read our PayPal FAQ about the different types of account).
Here's what you need to do:

Now when your customers see your PayPal checkout page they no longer see just your email address, they see your business logo instead.